Once you have narrowed the choices to no more than three designs, you can present them to important stakeholders to choose the final design.
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Once these decisions are made, create a small team, perhaps just three people, to spearhead the effort to find possible designers and exhibit houses. Select a group of people whose ideas are important to determine items like functionality, budget, and staffing. This not only drives the cost UP, but also drives the creative process DOWN and usually results in a mediocre final product. Avoid design by committee.ĭesign by committee is defined as allowing a large group of people such as a sales team, to have input into the entire design phase of your trade show display. The success of your project should be dictated by the following criteria that you establish before embarking on the design project. Your prospects will see and feel the difference between “This is what we had to settle for” and “Look what we were able to do within our limited budget!” Know your limits before embarking on this project and design accordingly. While the overall project will have its ups and downs, the final project needs to be worth the effort. However, some fads, such as iPods as promotional gifts are a good way to keep your display current and “hip” without incurring a major cost when you want to make a change.
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When you see something you like, ask yourself, “What is it about this that I like?” Often clients make the mistake of saying, “I like the XYZ display.” Remember, that design is taken, so be specific and ask yourself, “What elements of the XYZ display do I like?” Avoid fadsįads, such as colors or fixtures that are not expected to have the same life span as your display should be avoided. Look on the Internet, in trade magazines, and walk the floor at trade shows you attend before deciding on your new display design. Lighting makes your message or product “pop” as it directs the attendee’s eye exactly to where you want. Lighting is the most effective and underused trade show display accessory. Focus on Branding and ProductsĪfter all, branding and products represent who you are and what you do. Trade show prospects should walk away from your display knowing who you are and what you do and have an understanding of how your company is important to their company. Emerging trends in the industry are showing that “less is more” in trade show booth design.